Wingstop has landed in Indonesia. The award-winning wing concept, with more than 650 locations around the world, recently opened its first location in Jakarta at the Kota Kasablanka Mall with a huge crowd of guests, company leaders, the U.S. Ambassador to Indonesia, and members of the media in attendance.
The debut is part of an exclusive multi-unit development agreement with Indonesia-based holding company PT Mega Mahadana Hadiya (Mahadya) to open 100 locations over the next seven years. The company is moving quickly to introduce Wingstop and projects to open four more restaurants this year. Mahadya also operates Carl’s Jr. franchises in Indonesia.
“This is momentous expansion for our brand on the international scene, and an exciting chapter in the history of our rapidly-growing restaurant chain,” says Charlie Morrison, President and CEO of Wingstop. “I’m confident that Wingstop Indonesia will book positive growth from year to year. Through this incredible partnership Indonesians will now be able to share in the great food and ‘craveable’ flavors that have made Wingstop famous in the U.S.”
Izran H. Pulungan, the President Director of Mahadya, says the Wingstop agreement will strengthen the company’s position in Indonesia’s retail food and beverage industry, providing approximately 3,000 work opportunities both directly and indirectly. The menu is sure to stand out with guests.
“Wingstop’s competitive edge is that we offer 10 flavors, far more than any other chicken wings restaurant in Indonesia,” Pulungan says.
Opening 100 restaurants would make Indonesia the largest market for Wingstop in Asia. The deal marks the third country in Asia for Wingstop following recent expansion into the Philippines and Singapore.
With all products made fresh to order, the Wingstop Indonesia menu features traditional and boneless wings, all sauced and tossed in 10 original flavors, chicken burgers, Cajun rice, coffees, desserts, and sides made fresh daily.