Wingstop announced it will recruit members of its loyal fanbase to help advertise its boneless wings and nationwide delivery by paying them to wear free, Wingstop-branded merchandise.
Rather than spend money on traditional billboards, Wingstop is using its billboard advertising budget to pay its fans to wear ad-inspired merchandise instead.
“Our fans are continually asking us to sponsor them and Wearable Billboards draws on this insight, allowing us to engage with brand loyalists in a way that only Wingstop can,” says Christina Clarke, chief marketing officer. “Wingstop fans are already talking about us on social media, so we thought, ‘why not make it official and pay them?’ This isn’t your average brand swag.”
Leveraging pop culture moments and contemporary fashion aesthetic, Wingstop Wearable Billboards embrace irony and self-awareness by putting advertisements on a sweatshirt.
To get in on the action, fans can visit wingstopwearablebillboards.com to get their free sweatshirt and get paid starting March 9 at 12 p.m. ET.
Here’s how it works:
For a limited time, fans who claim their Wearable Billboard will receive an exclusive Wingstop sweatshirt.
Fans post themselves wearing their sweatshirt in public on Instagram and tag @Wingstop, including #ThisIsAnAdForWingstop in the caption, and Wingstop will Venmo them $10 for their hard work. It’s just that simple.
Wingstop challenges fans to get creative with their Wearable Billboards. The most innovative and viral posts may even earn free tickets to cool events.
