Wingstop is off to another strong start in 2013, with same-store sales up 13 percent in the first quarter.
The 565-unit concept also opened 14 new restaurants and signed development agreements to result in an additional 70 locations, bringing the total pipeline of opening commitments to more than 400 worldwide.
Wingstop has achieved nine consecutive years of same-store sales increases. President and CEO Charlie Morrison credits Wingstop’s sales growth to great-tasting products, loyal fans, and its continued emphasis on high-quality service.
Morrison also credits Q1 success to the chain’s recent national promotions: the Boneless Blitz Pack and the Triple Double Pack, which launched around football and basketball playoffs.
“This year we had our most successful Super Bowl Sunday in company history,” Morrison says. “And the Triple Double Pack helped drive traffic in March during the NCAA Tournament. Our fans appreciate a great deal.”
The company also signed an international development agreement in the first quarter for 20 restaurants in the country of Singapore.