Industry News | December 7, 2010

Wingstop Sweetens the Deal for Prospective Franchisees

As part of an aggressive national expansion campaign, Wingstop announced a franchise incentive program designed to help new and existing franchises open more Wingstop restaurants nationwide.

The program is the first time the fast-growing wing chain has offered franchise incentives and is designed to attract more multiunit owners.

“With the launch of this program we are taking the most aggressive approach in our company’s 16-year history,” says David Vernon, vice president of franchise sales for Wingstop. “The Wingstop concept was built on a simple operating platform that appeals to multiunit investors and entrepreneurs who want to own their own business. We are offering this program for a limited time to accelerate our growth into both existing and new markets.”

The incentive is available now through April 1, 2011, and offers qualified franchise candidates an opportunity to join the Wingstop brand at a reduced franchise and royalty fee.

In the past year Wingstop has opened more than 40 new locations, including its first store in Queens, New York, its 50th locations in Los Angeles and Houston, and the first international stores in Mexico City. With the launch of the incentive campaign, the concept plans to continue its expansion into existing and new markets throughout the Northeast, Midwest, and Southeast regions.

“Since Wingstop began franchising in 1997, the company has quickly and successfully grown into new markets outside its Texas roots,” Vernon says. “Now’s the time to take the next step. There is tremendous potential for expansion and we believe this program will attract new operators looking for an opportunity to get on board and grow with us.”

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