Wingstop Restaurants Inc., the award-winning wing concept with 1,031 locations worldwide, announced that it has appointed Stacy Peterson to the newly created position of Chief Experience Officer (CXO). In this new role, Peterson, who has served as Wingstop’s Chief Information Officer since 2014, will be responsible for advancing all aspects of the guest experience. She will continue to report directly to Charlie Morrison, president and chief executive officer.
“In our drive to become a top 10 worldwide restaurant brand, Wingstop is committed to delivering a world-class guest experience,” says Morrison. “Stacy’s leadership in the digital space has been a driving force for the company, significantly enhancing how fans interact with our brand, including via social ordering on Facebook Messenger and Twitter and voice-activated ordering on Amazon Alexa. Through these innovations, digital sales have grown to more than 20 percent of the Company’s total sales, which is leading the way in the fast casual category. With her keen understanding of our business and guests, Stacy is uniquely positioned to take on this newly created and expanded role.”
As CXO, Ms. Peterson will spearhead leveraging insights derived from guest feedback to develop strategic imperatives that ensure Wingstop remains at the forefront of consumer facing innovation and restaurant operating technologies. She will also be responsible for the strategic development of digital solutions and all corporate systems including guest-facing applications, restaurant point-of-sale (POS), back of house applications and corporate infrastructure.
“I am honored to be appointed to this new role,” Peterson says. “Wingstop has made significant strides through our technological innovations, especially in the digital realm. Knowing that our fans now have the ability to interact with the brand through various channels, I look forward to growing the ways we offer our guests a truly world-class experience in every aspect of our business.”