Industry News | April 19, 2011

Wingstop Tries Its Hand at Chicken Sandwiches

Wingstop announced that, after building its success with chicken wings, it is now taking on the chicken sandwich. The national chain that specializes in made-to-order chicken wings is expanding its menu to include its original version of the chicken sandwich: Gliders.

Made with a three-ounce boneless, all-white-meat chicken breast, then coated in Wingstop’s proprietary seasoned breading, the sandwich is cooked to order and served on a fresh-baked yeast roll with pickle slices. It can be sauced and tossed in any of the nine Wingstop proprietary flavors, or can be served plain.

Gliders debuted in restaurants nationwide and are available for a limited time only.

“The Glider sandwich brings another great-tasting product to our menu,” says Andy Howard, Wingstop chief marketing officer. “Since they are available in all of our flavors, or plain, it’s like introducing 10 sandwiches in one, and it offers guests more options for lunch and dinner.”

The Glider is offered a la carte in two, four, or six sandwiches, as well as a two-piece Glider Combo served with fresh-cut seasoned fries and a beverage.

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