Wok Box Fresh Asian Kitchen, a fast-casual chain that offers Asian-inspired cuisine, has signed a multiunit franchise agreement for five restaurants throughout western Michigan.
The stores will be developed over the next two to three years, with the first one scheduled to open within Kentwood within the next six months. Additional locations are planned for Grand Rapids and Kalamazoo among others.
“After doing our due diligence, we all realized that Wok Box was the perfect fit,” says Aravind Gorthi, one of five entrepreneurs who signed the development agreement. “Not only were we impressed by the freshness and quality of the products, we were also in awe of the unique, bold flavors, and variety that other quick-serve Asian chains simply do not offer.”
The agreement represents the latest step in Wok Box’s U.S. franchise store growth and supplements a handful of other agreements previously signed in Arizona, California, Florida, Illinois, South Carolina, and Texas.
"Aravind and his team are residents of West Michigan, and their knowledge of the region will certainly aid Wok Box’s entrance into the market," says Wok Box CEO Lawrence Eade. "This deal is the latest example of our continued expansion efforts in new markets across the U.S."
Wok Box specializes in fresh, wok-cooked Asian cuisine, offering simple but extensive menu options influenced by the flavors of 10 Asian regions, including Thailand, Malaysia, Mongolia, Singapore, Korea, China, Japan, India, Cambodia, and Vietnam.
The main meals consist of fresh stirfy noodle boxes, rice boxes and Asian street tacos. After choosing their base, customers pick from one of five proteins—grilled chicken, grilled beef, grilled pork, wok’d shrimp, or wok’d tofu—before further customizing their meal with a selection of eight signature sauces and 14 toppings. There are also four several classic boxes to choose from.
In addition to the three main entrée categories, Wok Box offers Asian salads and small bites like spring rolls, chicken gyozas, edamame, and cheesy kimchi fire balls.
Wok Box promotes healthy eating, and many menu items can be made vegetarian, vegan, or wheat-free, and in most cases are served in five minutes or less, Eade says. “Dishes can be customized to meet the health needs of our guests, or they can be a treat for people who just want to go out and have something to treat themselves,” he adds.
