Industry News | June 5, 2015

Wok Box Opens Unit in Arlington, Texas

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Wok Box Fresh Asian Kitchen, a Canada-based fast-casual chain that offers cuisine from 10 different Asian countries, has opened its latest restaurant in Arlington, Texas.

Located in the College Plaza, the new restaurant is the second of 30 planned for the Metroplex over the next 10 years. The area’s first location opened last year in Irving.

“Wok Box brings authentic flavors from all across Asia into communities where these experiences are lacking. Arlington presents a great opportunity for Wok Box to expose a wide range of customers to high quality product in a fast-casual environment,” says Wok Box CEO Lawrence Eade. “Customers come back to us again and again because of the experience and value at Wok Box. We look forward to winning over the people of Arlington, as well as the broader Dallas-Fort Worth area, as we have across many other markets.”

Wok Box specializes in fresh, wok-cooked Asian cuisine, offering simple but extensive menu options influenced by the flavors of 10 Asian regions, including Thailand, Malaysia, Mongolia, Singapore, Korea, China, Japan, India, Cambodia, and Vietnam.

The main meals consist of fresh stir-fry noodle boxes, rice boxes, and Asian street tacos. After choosing their base, customers pick from one of five proteins—grilled chicken, grilled beef, grilled pork, wok’d shrimp, or wok’d tofu—before further customizing their meal with a selection of eight signature sauces and 14 toppings. There are also four classic boxes to choose from.

In addition to the three main entrée categories, Wok Box offers Asian salads and small bites like spring rolls, chicken gyozas, edamame, and cheesy kimchi fire balls.

Many dishes can be made vegetarian, vegan, or wheat-free, and in most cases are served in five minutes or less.

“We’re totally different than anything else in the Arlington fast-casual segment, providing eager eaters with a craving for Asian-inspired meals a variety of multifaceted flavors under one roof,” says Jags Patel, the master developer who owns the rights to the North and West Texas market. “We’re not just Japanese; we’re not Chinese; we’re not Thai. We’re the best of all those countries. And then some.”

Patel is currently eyeing other areas for additional stores, including Frisco, Keller, Flower Mound, and Richardson, Texas, among others.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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