Wok Box Fresh Asian Kitchen has signed a master development agreement for 50 stores throughout the Mid-Atlantic. The agreement marks the largest deal to date for the Canadian-based fast casual chain known for offering the cuisine of 10 different Asian countries.
The stores will be developed over the next nine years—specifically in Pennsylvania, New Jersey, and Delaware—with the first three scheduled to open within the next 18 months.
“Wok Box is storming the food industry with its unique offering, and we couldn’t be more excited about jumping on board,” says Brandon Zimmerman, one of four franchise industry veterans who signed the development agreement. “While we recognize that traditional Asian restaurants pose as a competitive threat, Wok Box strategically differentiates itself from these competitors by offering far more superior systems and products.”
Zimmerman and his team possess nearly 30 years of combined experience in retail and franchising, most notably on the management and development side with such brand giants as Subway, Arby’s, Red Robin, and Golden Corral.
"We are thrilled to be working with Brandon and his team and to be able to tap into the Mid-Atlantic’s vibrant and dynamic market," says Wok Box CEO Lawrence Eade. "This master development agreement is the latest example of our continued expansion efforts and is without a doubt a significant step forward for our company."
The agreement represents the latest step in Wok Box’s U.S. franchise store growth and supplements a handful of other agreements previously signed in Arizona, California, Florida, Illinois, Michigan, South Carolina, and Texas.
Wok Box specializes in fresh, wok-cooked Asian cuisine, offering simple but extensive menu options influenced by the flavors of 10 Asian regions, including Thailand, Malaysia, Mongolia, Singapore, Korea, China, Japan, India, Cambodia, and Vietnam.
The main meals consist of fresh stirfy noodle boxes, rice boxes, and Asian street tacos. After choosing their base, customers pick from one of five proteins—grilled chicken, grilled beef, grilled pork, wok’d shrimp, or wok’d tofu—before further customizing their meal with a selection of eight signature sauces and 14 toppings. There are also four classic boxes to choose from.
In addition to the three main entrée categories, Wok Box offers Asian salads and small bites like spring rolls, chicken gyozas, edamame, and cheesy kimchi fire balls.
Wok Box promotes healthy eating, and many menu items can be made vegetarian, vegan or wheat-free, and in most cases are served in five minutes or less, Eade says. “Dishes can be customized to meet the health needs of our guests, or they can be a treat for people who just want to go out and have something to treat themselves.”