Something is baking at the FlatIron Crossing. Woops!, a bakery dreamed up in New York City, specializing in macarons and other international pastries, has come to town. Firmly anchored as the largest retailer of French macarons in the United States, Woops! is bringing its cultural flair and European indulgence to the Broomfield area.
Located at FlatIron Crossing mall, the kiosk is opening September 12, with a pop-up at the Denver Premier Outlet on September 27-30. Woops! of FlatIron Crossing is owned and operated by Deb Evans, an experienced franchise veteran. Her daughter-in-law, wedding photographer Monica Evans, will be running the day-to-day operations.
“Franchising is in my blood. I knew I wanted to get back into the game but with the right concept,” says Deb Evans. “I fell in love with the product - the desserts and atmosphere stimulates all your senses, making even just a quick stop at the kiosk an enriching experience. With the passionate leadership team, Woops! has unlimited potential and I’m excited to take what the leadership team has created and continue growing the brand.”
In addition to operating her new Woops! location, Evans will continue running her social media consulting company. Prior to her consulting work, Evans was a franchisee for Computer Explorers, before becoming the Franchisee Support Director and eventually President of the brand. Before her franchise career, Evans worked in Washington D.C. with the Nuclear Regulatory Commission. Now, an active member of the IFA, Evans is excited to get back into franchising with Woops! and provide an indulgent and exciting experience for the local community.
The Woops! journey began in 2012 on a whim when four friends opened a macaron pop-up shop at the Holiday Shops in New York City’s Bryant Park. In nine short weeks they sold 100,000 macarons and developed a cult-like following due to the macarons and aesthetic. The group then realized that “Woops!,” they had a thriving business. Building on the momentum and popularity of Bryant Park, the four friends soon opened boutique mall kiosks in major malls throughout the Northeast.
The close-knit group of friends who founded Woops! are from all over the world: Israel, France, India, and the U.S. Their cultural diversity is integrated not only in the ambiance but in the menu. Today, Woops! serves handmade classic French macarons in over 20 flavors, as well as 30 other international desserts, which are produced in the company’s bakery in New York City, or imported from Europe.
“I want to bring an enhanced dessert experience to Broomfield. My hope is that through our macarons and delicious treats, people are reminded of a nostalgic time—a reminder to slow down, appreciate where you are presently and enjoy that moment,” says Evans. “Our Macarons are not French; they are also not "American" per se. They are American in the sense that they are a reflection of the melting pot that makes us who we are. Between the classic French flavors, the American Cookies and Cream and the British London Fog, we provide opportunities for every single customer to experience that present moment.”
To help celebrate every moment, whether it’s a wedding, baby shower, business meeting, or client gift, Woops! works creatively to produce a dessert that personalizes and enhances each event’s theme and styling. For any event or celebration, Woops! offers eye-catching macaron pyramids, beautifully designed gift boxes, elegant party favors and customized macarons with company logos, taglines and more.
Not yet open, Evans has already completed numerous gifting and corporate event orders, including a 600 macaron delivery for Soccer Shots’ corporate conference in Denver.
“With Woops! we are able to be a part of every celebration, big or small,” adds Evans. “We look forward to the opportunity to celebrate with our customers everything from weddings, birthdays, Mother’s Day, Valentine’s Day, and every holiday in between. We even offer desserts for business meetings to bring celebrating to every aspect of life. We want the community to know that we are here for them through all of life’s moments.”