Woops!, a bakery dreamed up in New York City, specializing in macarons and other international pastries, has come to Edison, New Jersey. Firmly anchored as the largest retailer of French macarons in the United States, Woops! has provided Menlo Park Mall with its cultural flair and European indulgence since January.
Located across from the Disney store in Menlo Park Mall, the kiosk is owned and operated by New Jersey local Swathi Nadigatla.
Woops! location came into Nadigatla’s life at the perfect time. After being diagnosed with breast cancer in 2017, she felt that life was too short and decided to follow her dreams of becoming a pastry chef. It was around the same time that she found Woops! while searching for macarons for her daughter’s birthday. Not only did she fall in love with the products, but the brand as a whole.
“Baking is my passion, and Woops! has given me the opportunity to explore another outlet of that passion,” says Nadigatla. “The opportunity to get involved with the business couldn’t have fallen into my lap at a better time, and I am so excited to be involved with a brand that shares my love for pastries.”
The Woops! journey began in 2012 on a whim when four friends opened a macaron pop-up shop at the Holiday Shops in New York City’s Bryant Park. In nine short weeks they sold 100,000 macarons and developed a cult-like following due to the macarons and aesthetic. The group then realized that “Woops!”, they had a thriving business. Building on the momentum and popularity of Bryant Park, the four friends soon opened boutique mall kiosks in major malls throughout the Northeast.
The close-knit group of friends who founded Woops! are from all over the world: Israel, France, India, and the U.S. Their cultural diversity is integrated not only in the ambiance but in the menu. Today, Woops! serves handmade classic French macarons in over 20 flavors, as well as 30 other international desserts. which are produced in the company’s bakery in New York City, or imported from Europe.
“My family and I love sweets, so I want to provide an enhanced dessert experience to Edison. My hope is that through our macarons and delicious treats, people are reminded of a nostalgic time—a reminder to slow down, appreciate where you are presently and enjoy that moment,” says Nadigatla. “Our Macarons are not French; they are also not "American" per se. They are American in the sense that they are a reflection of the melting pot that makes us who we are. Between the classic French flavors and the American cookies and cream and the British London Fog, we provide opportunities for every single customer to experience that present moment.”
To help celebrate every moment, whether it’s a wedding, baby shower, business meeting, or client gift, Woops! works creatively to produce a dessert that personalizes and enhances each event’s theme and styling. For any event or celebration, Woops! offers eye-catching macaron pyramids, beautifully designed gift boxes, elegant party favors and customized macarons with company logos, taglines and more.
“I’m thrilled to be a part of all of Edison’s celebrations! With Woops! we are able to be a part of every occasion, big or small,” adds Nadigatla. “We look forward to the opportunity to celebrate with our customers everything from weddings, birthdays, Mother’s Day, Valentine’s Day, and every holiday in between. We even offer desserts for business meetings to bring celebrating to every aspect of life. We want the community to know that we are here for them through all of life’s moments.”
Woops! of Menlo Park Mall is located at 55 Parsonage Road in Edison, New Jersey. The kiosk is open Monday—Saturday from 10 a.m. to 9 p.m., and Sunday from 11 a.m. to 6 p.m.