"We believe that Orlando will experience the same high level of success that we have achieved in major cities worldwide," says Aaron Serruya, the company's president. The metropolitan areas of Orlando, Deltona, and Daytona Beach, Florida carry a total population of 2,633,282 (as of 2006) and carry three of the 25 fastest-growing counties in the U.S. The region sees an estimated 52 million tourists a year.
The company will be retaining the rights in southern Florida and developing that part of the state corporately as well as via the franchise model. "Our growth will be showing great momentum in the future, as we add new master franchises in several new states," Serruya says. "With today's healthier better for you lifestyle, there has been an increased interest in nutrition and healthy foods. Yogen Fruz is delighted to be able to provide consumers with healthy better for you products as part of an effort to cope with the stresses of modern living."
Yogen Fruz USA Inc., is a subsidiary of Yogen Fruz Canada Inc., a world leader in the frozen dessert category, with more than 1,100 locations operating in more than 20 countries around the world. In 1999, Yogen Früz was rated the “Number One Franchise in the World” by Entrepreneur Magazine.
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