Yogurtland announced its continuing international expansion with the opening of its first location in Singapore at the Suntec City Mall overlooking the Fountain of Wealth. This is the first of several locations planned for Singapore by Yogurtland’s area developer Flavour Playground, headed by Oak Chinawongwatana and Joe Hee.
Chinawongwatana and his team spearheaded Yogurtland’s expansion in Southeast Asia with the opening of 15 Yogurtland locations in Bangkok, Thailand over the past two years.
“Yogurtland is a great success in Thailand, and we are excited to bring the brand to Singapore,” says Oak Chinawongwatana. “Singaporean consumers love frozen yogurt, and with more than 200 flavors, we have the largest variety to choose from in the marketplace. We have great confidence that Yogurtland will be the market leader in Singapore, just as it is in the USA and Thailand.”
This first Singapore Yogurtland features a bright, modern interior and will serve eight flavors of frozen yogurt and more than 30 fruit and premium toppings. This location will adapt to local tastes by serving popular candies and fruits from the region. To add to the social element of the Yogurtland experience, this location has a photo booth guests to take photos of their frozen yogurt creations for social shares.
“We are bullish about the future of Yogurtland in Southeast Asia and are excited to bring the best of Yogurtland to Singapore. It’s a strong endorsement of the brand when our existing developers choose to continue their growth and take on new challenges and we look forward with excitement to expanding to more countries in this region,” says John Wayne Carlson, vice president of development for Yogurtland.