Industry News | January 24, 2013

Yogurtland Goes for Two in Chicago

Yogurtland continues its Chicago area expansion with the opening of two more locations in Chicago’s popular Gold Coast Historic District and in Schaumburg.

At Yogurtland’s self-serve frozen yogurt shops, guests are welcomed by a bright wall of sweet and tart yogurt flavors and a topping bar filled with healthful and indulgent options.

Paying by the ounce, guests can choose from 16 yogurt flavors to create their own frozen treat and top it off their way

“Consumers love the smooth texture of Yogurtland yogurt, and they enjoy the self-serve experience. There are so many choices and the control is in their hands,” says John Oh, franchise owner of the Schaumburg Yogurtland, as well as locations in Arlington Heights and Wheeling, Illinois. “It’s great to see our guests leave happy.”

The Schaumburg Yogurtland is located in the Prairie Town Center, and the company-owned Gold Coast Yogurtland is located near State Street. These locations are open from Monday through Sunday, noon–11 p.m., and will be open later in warmer months.

For Yogurtland, these openings are the next step in the chain’s expansion in the Chicago area that will include both company-owned and franchised locations. The company is actively seeking qualified franchise partners throughout Chicago’s downtown area, as well as in the surrounding suburbs.

Oh says the Yogurtland business model provides a strong return and opportunity for growth. He plans to open two more Chicago-area locations.

Naturally occurring calcium and vitamin D make Yogurtland yogurt a healthful treat. Fruit flavors are also fortified with vitamin C.

All of Yogurtland’s flavors meet the National Yogurt Association Criteria for “live and active culture frozen yogurt” and are produced in a kosher-certified facility. Yogurtland features non- and low-fat yogurt flavors, as well as non-dairy and no-sugar-added choices.

Yogurtland’s premium custom flavors come from real ingredients sourced from their original locations: Madagascar vanilla beans from Madagascar, Belgian chocolate from Belgium, Maqui Berry from Patagonia.

Yogurtland locations serve 16 different flavors daily with an average of 25 calories per ounce.

Yogurtland offers more than 15 different kinds of seasonal real fruit and more than 45 choices of other premium toppings to customize a yogurt creation.

Keeping it real also means keeping it fresh. Each day, Yogurtland hand cuts about 500 pineapples and more than 6,000 pounds of strawberries. Other seasonal fruit options include bananas, blackberries, honeydew melon, kiwi, lychee, peaches, and watermelon.

Other popular toppings include breakfast cereals like Capt n Crunch and Fruity Pebbles, as well as grown-up tastes such as granola, carob chips, yogurt chips, and coconut flakes and chocolaty favorites like Hershey’s Heath Bar.

There are more than 200 locations across the U.S., Australia, Guam, Mexico, and Venezuela, with more than 50 additional locations scheduled to open over the next six months.

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