Industry News | October 10, 2012

Yogurtland Launches My Masterpiece Contest


With Yogurtland’s new My Masterpiece contest, frozen yogurt lovers will have a chance to turn their favorite cup of yogurt into a work of art and win free yogurt for a year.
The Yogurtland My Masterpiece contest entries will be collected through October 28. Yogurtland guests are invited to photograph and name their favorite, most imaginative yogurt creation and submit it to the My Masterpiece website and Facebook page. At the end of the submission time frame, each entrant will receive a link to their Masterpiece submission and can invite their friends to vote for the top creations.  
Voting for the top masterpiece creations takes place from October 29 – November 2. The top 100 entries will be judged by a panel of Yogurtland judges based on taste, name, and recipe of the Masterpiece, creativity of the recipe, and the ability to easily recreate the Masterpiece in Yogurtland stores. The first place winner will receive a $500 Yogurtland gift card for a year of free yogurt, second place will receive a $250 gift card for six months of free yogurt, and third place will receive a $125 gift card for three months of free yogurt. The top three winners will also receive gift cards to reward their friends for voting for their entry. Each Yogurtland store is encouraged to choose a local winner who will receive a $100 Yogurtland gift card.
All entrants will receive a coupon to receive their first 3-ounce yogurt free.
“Our fans are inspired by our variety of flavors and toppings and see our cups as blank canvases to create their ideal treat. Our My Masterpiece contest is a chance for our guests to be rewarded for their creativity and great taste. We can’t wait to see the entries,” says Charlotte Lucich, director of marketing at Yogurtland.
Winners will be announced on November 7.
Combining authentic flavors with real milk gives Yogurtland yogurt its creamy, smooth taste that’s also good for you. Naturally occurring calcium and Vitamin D make Yogurtland yogurt a healthful, refreshing treat. Fruit flavors are also fortified with Vitamin C. Yogurtland yogurt also has six probiotics and the live and active yogurt cultures your body needs for a healthy balance.
Yogurtland guests can choose from dozens of toppings including fresh fruit to finish off their frozen yogurt treat. Each day, Yogurtland hand cuts about 500 pineapples and more than 6,000 pounds of strawberries. Other fruit options include bananas, blackberries, honeydew melon, kiwi, lychee, peaches, and watermelon. Popular toppings range from your favorite childhood breakfast cereals of Cap’n Crunch and Fruity Pebbles to grown-up tastes such as granola, carob chips, yogurt chips, and coconut flakes and chocolaty favorites such as Hershey’s Heath Bar and more. 

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