Industry News | June 23, 2016

Yogurtland Powers Up with Mario and Co.

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After delighting fans for years with colorful visuals, memorable music themes, and the familiar feel of iconic controllers, Nintendo is tackling a new sense: taste. Nintendo is partnering with popular frozen yogurt chain Yogurtland this summer to take families on a flavor-filled adventure that is sure to surprise and delight more than just their taste buds. When stepping into select Yogurtland locations between July 1 and September 8, visitors craving the sweet and refreshing taste of frozen yogurt will be met with the sweet and refreshing faces of some of Nintendo’s most recognizable superstars. Classic characters like Mario, Luigi, Princess Peach, Yoshi, and Bowser that star in popular Nintendo 3DS games like Mario Kart 7 and New Super Mario Bros. 2 will adorn the walls, cups and collectible biodegradable spoons that can only be found at the self-serve store. Visitors can even power-up their palates with Nintendo-inspired flavors like Mario’s Chocolate Gelato, Luigi’s White Chocolate Pistachio, and Toad’s Rocky Road that are as delicious as they sound.

“Like Nintendo, Yogurtland offers a one-of-a-kind experience, high-quality products and a universal appeal for people of all ages,” says Scott Moffitt, Nintendo executive vice president of sales and marketing. “By bringing Nintendo characters to Yogurtland shops, we’re making the summer more fun for everyone.”

This Yogurtland partnership continues Nintendo’s plan to expand its brand beyond its classic video games and systems to reach audiences in new ways. This new relationship with Yogurtland offers families the chance to partake in a refreshing summer activity while surrounding themselves with characters featured in some of the most popular games on Nintendo 3DS.

“This summer’s flavor-filled adventure at Yogurtland is all about family moments—creating and remembering them,” says Yogurtland CEO and founder Phillip Chang. “This exciting promotion brings together multiple generations of frozen yogurt and video game fans to inspire summer fun.”

To expand the fun experience outside of the store, Yogurtland is also hosting a sweepstakes that offers the best treats summer has to offer. By visiting the website, fans of Nintendo and Yogurtland can enter for a chance to win a Wii U system and one year of free frozen yogurt. All participants have to do is visit the website starting on July 1 and follow the simple steps to enter. One grand prize package will be rewarded every week during the 10-week promotion. By entering the sweepstakes, you are also eligible for instant giveaways, including unlimited frozen yogurt cups, Wii U and Nintendo 3DS games, as well as shiny new Nintendo 3DS systems that come with one game.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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