Industry News | January 21, 2012

Yogurtland Sponsors Celeb Chefs at Sundance Festival

Yogurtland, the pioneer of the self-serve frozen yogurt category, expands its presence in Utah with a pop-up store in Park City for participants of ChefDance during the Sundance Film Festival.


Hailed as a five night culinary extravaganza, ChefDance brings together food, wine, frozen yogurt, and film with Yogurtland participating as an official sponsor. Each evening, a world-renowned celebrity chef will create gourmet cuisine, paired with featured wines from around the world for a mix of attendees including celebrities, executives, and industry VIP’s.


The first annual ChefDance Festival started in 2004, and continues to be a popular attraction during Sundance.


From Jan. 20-24, Yogurtland will have a presence in downtown Park City at 427 Main St. with a pop-up store providing free frozen yogurt and toppings with its collectable biodegradable spoons and its self-serve, “You Rule” philosophy to the celebrities, musicians, producers, directors, and industry representatives participating in the various festivals’ activities.


A-listers will be able to help themselves to a variety of sweet and tart flavors and toppings of fresh and dry ingredients ranging from fresh fruit to nuts and candy.


“We’re thrilled to set up a temporary pop-up store for the attendees in Park City during the festivals,” says Alexis Eldridge, Yogurtland vice president of marketing.


“Yogurtland is known for our unique and innovative flavors and use of highest quality ingredients, and a cup of Yogurtland’s frozen yogurt is a healthier treat in between screenings and as an afternoon snack for participants of ChefDance, or anyone else at our more than 170 locations across the country.”


Guests attending the exclusive, invitation-only ChefDance evening events will have Yogurtland’s Plain Tart frozen yogurt woven into their meals as they dine with the most popular chefs in the industry, including New York Chefs Hung Huynh and Donatella Arpaia, Baja California Chef Javier Plascencia, San Diego Chefs Jeff Bonilla, Chad White, Tommy Fraioli, and Daniel Barron, and Utah’s own Elio Scanu, while watching the newest independent films.

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