Yogurtland, the ever-popular rapidly expanding, frozen dessert industry leader, has tapped the advanced location management and market planning technology of Tango to identify top performing locations as the company grows.
“The demand for Yogurtland’s customized experience remains strong and we’re elevating location evaluation with Tango to identify sites for long term success,” says John Wayne Carlson, Senior Vice President, Marketing, Development, and Operations at Yogurtland
“Fast-growing organizations like Yogurtland need the right tools to find the best locations to support their expansion,” says Pranav Tyagi, president and CEO at Tango. “We’re pleased to be able to provide Yogurtland with the most accurate and comprehensive models that translate everything they need to know about their customers into the answers they need to support growth.”
Tango unites predictive analytics with online GIS and location development execution into a single platform. Working with Yogurtland’s development team, Tango developed a market optimization system that support’s Yogurtland’s national growth plans. With these analytical tools, Yogurtland can better identify communities and locations that will deliver optimal results and enhanced consumer connections.
“We know consumers love Yogurtland and Tango helps us identify wherever they may be,” adds Carlson.
Tango’s models are supporting Yogurtland’s new location expansion in markets throughout the U.S. including the Dallas Fort Worth Metroplex, where the company recently announced multi-unit development agreement with an existing franchisee.
