Industry News | August 30, 2017

Yogurtland's Ice Cream Has Been a Hit with Fans

Yogurtland
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Beginning August 30, Yogurtland is giving everyone’s sweet tooth a reason to rejoice with the limited time addition of premium chocolate and vanilla ice cream. The new serve yourself ice cream gives Yogurtland fans an indulgent option to create their own customized treat.

With the addition of chocolate and vanilla ice cream, Yogurtland is providing a one-stop shop for all to enjoy. Yogurtland guests can swirl up their choice of chocolate or vanilla ice cream, or both, and head over to the topping bar to build their satisfying, delicious masterpiece. With over 60 fruit, candy, cereal, nuts, cookies and other toppings to choose from, Yogurtland offers fans the chance to completely customize both their yogurt and ice cream experience with all their favorite additions.

“One of the many joys for Yogurtland fans is to build their creation to perfectly suit their taste buds,” says John Carlson, senior vice president of marketing, development and operations at Yogurtland. “Now, fro-yo fanatics and ice cream lovers alike will have the chance to do so, all under one roof at Yogurtland.”

"The majority of our guests are not exclusive to either frozen yogurt or ice cream, so giving them a choice insures that they can come to us regardless of what they desire on a particular day," he adds of what kind of guest he sees the items appealing to. "Whatever treat our guests desire, they can create for themselves at Yogurtland."

Yogurtland’s flavorologists are continually hand crafting craveable flavors that keep fans loving their experience. Yogurtland owns its own dairy and by controlling the frozen yogurt making process, the company can deliver the highest quality flavors, setting new standards for millions of fans.

"At Yogurtland we offer the guests an opportunity to find their own personal flavor. Our restaurants provide a staircase of choices including non-fat and low-fat frozen yogurt, sorbets, and gelatos. Ice Cream was the missing piece that now delivers a complete selection of frozen delights for guests to pair with our extensive topping bar to create their own unique flavor," Carlson says.

Presently Yogurtland has more than 320 locations across the U.S., Australia, Guam, Singapore, Thailand, Venezuela and Dubai.

Carlson says the self-serve ice cream stands out from other brands.

"In a traditional ice cream shop, guests must commit to a whole scoop of one flavor at a single price. At Yogurtland the experience is different. We encourage our guests to sample our flavors and then choose how much of each they desire and blend with their choice of toppings to create their own personal flavor. The ability to create a unique experience with each visit makes us as special as the flavors we offer."

As for what's next, Carlson says, "We have exciting new flavors and platforms coming soon. We challenge ourselves to innovate and stretch our brand in ways that enhance our guests ability to create. At Yogurtland, you are always in control. Each and every cup is as unique as the person that made it.  Whenever you walk through the doors at Yogurtland, whatever you choose to create is new."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.