Yoshinoya America, a Japanese quick service restaurant chain, continues to outpace the national quick-service industry in same-store sales growth with 6 percent year-to-date growth.
Yoshinoya expects to attain continuous growth after a four year same-store sales lead across its 100-plus U.S. locations through both higher average check and steady increases in transactions.
"I am pleased with our positive sales performance and the progress we’ve made toward meeting our strategic initiatives," says Dar Vasseghi, CEO Yoshinoya America. "Our team’s efforts have helped put our brand on a path of continued growth and expansion into new markets.”
Yoshinoya attributes part of their positive performance to the introduction of new menu offerings to help broaden appeal to consumers, while optimizing their ingredients. Additions include: Angus steak, grilled tilapia, shrimp and orange chicken bowls complementing the brand’s traditional beef and teriyaki bowls.
While there have been price increases to help offset rising costs, the steady growth in transactions have shown that Yoshinoya remains true to its core values.
“Yoshinoya offers our guests freshly prepared, delicious Japanese rice bowls that are affordably priced,” says Bobby Williams, vice president of marketing. “It was very important for us to fulfill a greater share of our current customers’ expectations while continuing to build on those connections spilling over in to new customer segments. What excites us is hearing customer feedback and knowing that we are keeping up with exactly what they want and need in their busy lives.”
Yoshinoya has recently embarked on an aggressive remodeling of its existing units. The plan calls for all company locations to be remodeled to a warmer, more contemporary look by the end of 2018. The new design boasts new interior and exterior signage and digital menu boards, and is complemented by a new and more relevant company logo designed by Chermayeff & Geismar & Haviv, out of New York.
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