Industry News | March 18, 2009

You Can Call Him 'Tubby,' No Really

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“Tubby,” a soft, lovable, life-sized Gifford’s Ice Cream container, is making his debut as the new Gifford’s mascot at several spring events to celebrate the company’s return of its wallet-friendly, half-gallon container.

Tubby, Gifford’s fun new family member, was created to showcase the new half-gallon and the trend-busting pricing structure that goes with it.

At a time when many companies are downsizing their products or raising prices, the award-winning, family-owned and -operated ice cream enterprise recently upsized to a 64-ounce (half-gallon) container, while maintaining the price of its original 56-ounce container--giving customers eight additional ounces per container, at no additional charge.

“Tubby is an entertaining way to spread the news that Gifford’s Ice Cream made a business decision that supports our loyal fans,” says Lindsay Gifford, vice president of sales and marketing for Gifford’s Ice Cream.

Tubby will be visiting grocery stores, ski areas, schools, family-friendly events, and Gifford’s Ice Cream stands to interact with customers and hand out delicious samples of Gifford’s ice cream.

At select locations, Tubby will be offering numerous treats, including temporary Tubby tattoos, Tubby “go green” shopping bags, and Tubby magnets. Tubby can also be found on his “Adventure” page on the Gifford’s Ice Cream website where children will find free coloring pages and information about Tubby’s latest antics.

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