Domino’s Pizza has its game face on and is bringing even more robust ordering capabilities to Facebook Messenger. Customers can now place any order for any menu item they’d like on Messenger, just in time for February 5—one of Domino’s busiest delivery days of the year. Domino’s is the first national pizza chain to have full ordering capabilities on Messenger.
“Prior to today, customers with a Pizza Profile were limited to placing their most recent order or Easy Order via Messenger,” says Dennis Maloney, Domino’s senior vice president and chief digital officer. “Now anyone, especially those watching the big football game, can place any order for any menu item they want—no Pizza Profile needed—thanks to Dom, our enhanced ordering assistant bot.”
As if full ordering on Messenger isn’t cause enough for celebration, customers who order on Messenger will receive 20 percent off every menu-priced item in their order when they ask to redeem the coupon for the deal.
“Football teams strive to get better and maintain their winning edge, and Domino’s is no different,” Maloney says. “Launching Messenger ordering with Pizza Profiles was a great first step, but Dom’s ordering capabilities are continuing to advance as Domino’s AnyWare technology evolves. We think of ourselves as a brand in progress and wanted to create an even bigger and better ordering experience for customers.”
As the New England and Atlanta football teams get ready for their biggest Sunday of the season, Domino’s is preparing for it as well. Domino’s expects to sell more than 12 million pizza slices nationwide on game day—about five times more than on a typical Sunday.
Domino’s Game Day Fun Facts
Football’s final Sunday is one of the top five busiest delivery days of the year for Domino’s in the U.S.
Domino’s expects to sell more than 4 million chicken wings nationwide on game day.
On football Sunday, in the U.S. alone, Domino’s delivery drivers will cover the equivalent of more than 1,000 round trips from Boston to Atlanta—more than a 24-percent increase over a typical Sunday.
Over the years, Domino’s stores have seen sales tend to increase when the game is close and viewers are glued to their TVs.
While Domino’s stores throughout New England and Atlanta will see high sales at the beginning of the game, the city of the winning team will likely see higher sales at the end of the night.
During last year’s game, Domino’s sold enough pizzas to stretch across more than 4,400 football fields.
