Zaxby’s was recently announced as a finalist for the 2016 Billboard Touring Awards in the Concert Marketing & Promotion award category for the Brad Paisley Country Nation College Tour presented by Zaxby’s. A national fast casual chain with more than 800 locations in 17 states, Zaxby’s is the only restaurant brand to be recognized for a Billboard Touring Award this year.
“We originally saw the Country Nation College Tour sponsorship as a way to give back to some of our loyal Zaxby’s fanatics in communities across the brand’s footprint,” says Zach McLeroy, CEO and co-founder of Zaxby’s. “To be nominated by Billboard for a prestigious award is such an honor, and honestly more than we ever dreamed possible. It’s especially incredible when you consider the names, brands and places that are also being considered.”
Taking place around the launch of Brad Paisley’s chart-topping song, “Country Nation,” the County Nation College Tour presented by Zaxby’s kicked off on September 6, 2015, at Virginia Tech University. In total, the tour played free concerts to more than 100,000 fans at nine college campuses across the Southeast, wrapping up on October 16, 2015, at the University of South Carolina.
In its 13th year, the Billboard Touring Awards, presented by Ticketmaster, recognize the musical artists, executives, companies and venues behind the most successful tours and events of the year. Based primarily on box office data reported to Billboard Boxscore between October 1, 2015, and September 30, award categories include Top Draw, Top Tour, Top Package, Top Boxscore and Top Venue, and feature household names from Beyoncé and Kevin Hart to Coachella and Radio City Music Hall.
Winners for each category will be announced on November 10 at the Billboard Touring Conference & Awards in Beverly Hills. Other finalists in the Concert Marketing & Promotion award category include:
Beyoncé, Formation Tour with American Express, Uber
Chance the Rapper Magnificent Coloring Day with Citi, H&M, Honda, Bud Light
Guns N’ Roses, Not In This Lifetime Tour with Citi
Florida Georgia Line, Dig Your Roots Tour with Nitto Tire
Justin Bieber, Purpose Tour with Calvin Klein
Zaxby’s currently operates in 17 states: Alabama, Arkansas, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Utah, and Virginia.
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