Industry News | July 14, 2009

Zaxby's Intros Italian Items

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Zaxby’s introduced its new Italian-inspired menu items with the help of two Italian celebrities. To promote the new LTO Chicken Parmesan Sandwich and Fried White Cheddar Bites, actor Paul Sorvino and Dancing With The Stars judge Bruno Tonioli are starring in commercials for the chain.

The Chicken Parmesan Sandwich features the restaurant’s Chicken Fingerz on Texas toast with garlic parmesan and traditional Italian marinara sauces. The Fried White Cheddar Bites are real Wisconsin white cheddar cheese bits dipped in batter, fried to perfection, and served with the Italian marinara sauce.