Industry News | June 27, 2008

Zaxby's Joins Mini-Sandwich Bandwagon

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FOR IMMEDIATE RELEASE The big thing this summer at Zaxby’s is really quite small. The Southeast fast-casual chain known for its chicken fingers, Buffalo wings and salads, is adding the snack-sized Nibbler to its menu this summer. To celebrate the new item, the chain is giving away one free Nibbler to each guest on July, 7 from 2:30–4:30 p.m. at all Zaxby’s locations.

To create the Nibbler, Zaxby’s took one of its classic Chicken Fingerz, topped it with Zax Sauce and tucked it neatly into a toasted bun. The snack-sized sandwich will be sold alone and as part of the Nibblerz Meal Deal that includes three of the snack-sized sandwiches, Crinkle Fries, and a drink. The Nibbler will be available for a limited time at all Zaxby’s locations June 30 through September 28.

Individual Nibbler will be offered at $1.39 in most markets.