Zoup! is opening in The Shoppes at Flemington in New Jersey this spring.

Franchisee Mark Barbour is an experienced local businessman who plans on opening three Zoup! locations in the state over the next five years, and even more after that. Barbour brings a unique background to his latest business venture, from his 34 years with an AMLAW 100 law firm in New York City to his role as founder of Manhattan’s only adult recreational roller hockey league in 2007.

“We’re thrilled to introduce Zoup!’s award-winning recipes to The Garden State,” says Barbour, who purchased the franchise rights with his wife, Alicia. “We look forward to spreading our passion for serving delicious handcrafted soups in a warm and welcoming environment with the people of Flemington.”

Zoup! features hundreds of award-winning soup recipes with 12 rotating daily varieties, including low-fat, low-cal, vegetarian, dairy-free and gluten-free options, all served with a hunk of freshly baked bread. Customer favorites include Chicken Potpie, Lobster Bisque and Vegetable Bounty. The menu also features made-to-order salads and sandwiches, and all menu items are available in convenient catering sizes for groups of 10 or more.

To help customers select from the daily soups, sampling is encouraged. And, for those looking to save time, a daily soup menu and online ordering are available. Customers receive an offer to “buy a bowl, get one free” when they join Zoup!’s special promotions email list at zoup.com.

“We created Zoup! after discovering that really good soup is hard to find,” says Eric Ersher, Zoup!’s founder and CEO. “Also, in talking to people, it became clear that there’s something special about soup and the way it elicits thoughts of family, well-being and comfort for many people. We strive to offer authentic, hand-crafted soups that are as good—and as ‘feel-good’—as the homemade soups our mothers and grandmothers used to make.”

The Barbours’ new restaurant, located at 100 Reaville Ave., Suite 216, in The Shoppes at Flemington, is projected to open this spring.

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