During the entire month of October, National Breast Cancer Awareness Month, Dutch Bros. Coffee will be selling pink "Be Aware" travel mugs and donating proceeds to breast cancer screenings for women who are uninsured or underinsured.
Mugs cost $12 and include a Dutch Bros. drink of choice.
All Dutch Bros. locations in seven states will be participating. To find a local Dutch Bros., customers can visit the brand's website.
Regular screenings are instrumental in detecting breast cancer early on, when it's easier to treat and before it's big enough to feel or cause symptoms.
Dutch Bros. Coffee donated $1 million in 2011 to nonprofit organizations and causes.