Steve Easterbrook promoted from president and CEO of McDonald’s United Kingdom and president of Europe’s Northern Division to McDonald’s executive vice president and global chief brand officer.
After participating in the CBS show “Undercover Boss,” burger chain adapts to what it learned.
Between tracking food costs, trying to bring in more cash-strapped customers, and abiding by the new health care requirements, proper hiring practices can fall by the wayside on the list of day-to-day tasks operators face. But one wrong hire can have devastating consequences. Best-case scenario: They quit in a week, wasting your time and money. […]
How important is crew culture to Biscuitville’s success? It’s huge. They’re the contact point for the customer. For us it’s about making the day better. And that really starts from the top down. Our feedback from our customers is that we have very friendly and personable crew, and it really starts when you hire that […]
Consumers went through the recession cooking more often at home and searching for the best deals when dining out, while restaurant owners looked for creative ways to drive business and reduce costs. Staffing cuts, coupon offers, menu changes, adjusted store hours—you name it. The quick-service industry tried it all. But wise restaurant owners weren’t stuck […]
Cleanliness, so the expression goes, is next to godliness, and while no expert would elevate the need for a tidy restaurant to the realm of spiritual enlightenment, many are passionate about one point: Now is not the time to slack on the suds. According to a recent retail consumer study performed by M/A/R/C Research and […]
Turnover isn’t a simple behavior. People leave jobs for all kinds of reasons. While it’s easy to claim money is the reason people leave fast-food jobs, that’s only true some of the time. Take my job at Burger King. I started on a Tuesday. I was replacing a girl who started on Monday. She quit […]
Between 2006 and 2007 the checks written to CEOs in every industry super-sized. The median compensation for leaders of S&P 500 companies rose 23.57 percent, according to a study by The Corporate Library, a corporate data research firm. But now, as the cost of everything from beef to buns continues to rise while consumers hold […]
Twenty years ago brands were concerned with total quality management. Then along came customer satisfaction management. Recently, some organizations have begun talking about managing the customers’ experience. This is an advanced view that suggests that what really dictates whether the customer will be a long-term asset is how he felt during his total experience at […]