“Nothing tastes better than a fresh Pizza Hut pizza straight out of the oven,” said Marianne Radley, chief brand officer, Pizza Hut, in a statement. “The Tundra PIE Pro brings to life our passion for innovation not just on our menu but in digital and delivery in order to provide the best possible customer experience.”
This isn’t the first time Pizza Hut and Toyota have teamed up for a collaboration. Earlier this year, the two companies unveiled another fully autonomous concept vehicle at the Consumer Electronics Show (CES).
Last week, Pizza Hut launched a new $5 Lineup giving customers an even bigger deal when dining at the chain. The chain has had a series of wins contributing to its turnaround over the past year, including becoming the official pizza sponsor for the NFL and introducing a new revamped loyalty rewards system.
“We still believe that Pizza Hut U.S. turnaround will be a slow build, but we're encouraged by the foundation that's being put in place and continue to make significant strides to improve the brand's position," YUM! Brands CEO Greg Creed said earlier in the year.
Pizza Hut is scheduled to report third-quarter earnings on October 31. Domestic same-store sales were flat for Pizza Hut (down 2 percent internationally). To that point, they were up 2 percent in the U.S. for the year compared to the prior-year period.