From Surfer to Superfruit Empire: How Abby Taylor Grew Playa Bowls

Self-described Jersey Shore girl Abby Taylor was surfing her way around the globe when the idea to open an acai shop struck. Now, Playa Bowls has 170-plus locations and kicked off 2023 stronger than ever, announcing a 40 percent increase in AUV well as an aggressive plan to open 250 stores in the next five years. What began as a blender and a cart on the Jersey Shore in 2014 has turned into a rapidly growing franchise.