GroundTruth CMO Brandon Rhoten joins QSR editorial director Danny Klein for a wide-ranging chat on how the job of today’s restaurant marketer has changed. What data matters? Can you turn engagement into visits? And where does it all go from here? Rhoten is a digital marketing veteran who’s led campaigns for some of the industry’s most recognizable brands including CMO positions at Papa Johns and Potbelly. As VP of Marketing, he was also instrumental in developing Wendy’s award-winning snarky social media strategy.