The Açaí Brand Driving 28 Percent Sales Growth in Three Years

Bruno Cardinali, global head of marketing at açaí brand OAKBERRY, joins QSR editorial director Danny Klein to discuss the fast casual’s rise, which closed out 2023 with 35 stores in North America and is on track to double that by the end of 2024, and again by the end of 2025. Cardinali was also previously the marketing chief at Popeyes and shares some stories about the so-called “Chicken Sandwich Wars.”