The Future of the Soda Fountain Takes Shape

What’s coming to a soda fountain near you in 2023? Kevin Sherman, CEO of Tractor Beverage Co., predicts innovation will shake up the conventional fountain machine that has remained stagnant for decades. Sherman joins QSR editor Danny Klein to talk about how consumer demand for better-for-you choices (particularly from Gen Z), fast casual powerhouses like Chipotle, Burger King, and newcomer Hart House have made organic, sustainable, and plant-based food options affordable and accessible to all. And why now is the time for the soda fountain to catch up before it fizzes out.