"This isn't just another deal, this is an everyday menu pizza pricing change taking place," says Brian Niccol, chief marketing officer at Pizza Hut. "High, overcomplicated pricing has been a category issue in the pizza world for the last several decades. Much like our $10 Any Pizza shifted America's focus on how much a single pizza should cost, our new pricing structure will set the industry tone for what is a holistic, everyday value solution."
The foundation of Pizza Hut's new cost structure is revamped menu pizza prices, now set at $8 for a medium (up to three toppings), $10 for a large (up to three toppings with additional charge for Stuffed Crust Pizza), and $2 more for a specialty pizza (additional charges vary by location).
"The motivation behind this change wasn't just value, but simplification and transparency," Niccol says. "Our new menu pricing makes it easier for our customers to access great value everyday when ordering without having to worry about coupons or special limited offers."