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Advertising Age Insight’s Global Report identified Tim Hortons as one of the world’s 10 leading regional brands, which “are still best-known in their home countries, but which are expanding beyond their borders and cultures.”
Tim Hortons, with more than 3,500 locations in North America, including more than 560 in the U.S., was the second-fastest growing restaurant chain in the U.S. in 2009, according to industry analyst firm Technomic.
Last month, the New York-based Reputation Institute ranked Tim Hortons as having the best corporate reputation in Canada in an extensive survey that asked consumers which brands they most trust, respect and admire.
“Tim Hortons is proud of Ad Age’s brand recognition because it reflects the special relationship that we’ve built with our customers,” says Bill Moir, chief brand and marketing officer for Tim Hortons. “It comes from our restaurant owners working hard to earn customer loyalty every day by delivering fast, friendly service and fresh quality products at a great value. And it comes from making a difference in the cities and towns where we operate. We’re big believers in supporting local minor sports and community events, as well as the once-in-a-lifetime experiences for underprivileged children through the Tim Horton Children’s Foundation camps in Canada and the U.S.”