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The positive correlation between Wi-Fi service and guest return visits is not something to ignore. A 2009 study by Hospitality Technology shows that tech-savvy customers prefer restaurants with Wi-Fi access, indicating that these establishments can gain a positive return on their wireless Internet investment. Commonly a weak point in an organization’s security system, a wireless network is an easy target for hackers.
“BHI’s managed Wi-Fi is properly segmented from the restaurant’s private network in order to eliminate security issues that are posed with other wireless solutions,” says Andrew Brooker, CISSP and director of information security at BHI Advanced Internet.
SecureConnect Wi-Fi Hotspot is essential for Culver’s, especially because it provides family-friendly content filtering. “As a family establishment, it is vital that the introduction of wireless Internet does not disrupt the restaurant environment with inappropriate content,” says Tom Hendricks, vice president of information technology at Culver’s. Advanced content filtering protects organizations and users from illegal activity, phishing Web sites, and adult-themed content.
As wireless Internet continues to become more readily available, SecureConnect Wi-Fi Hotspot offers restaurants a branded landing page for patrons connecting to the network.
“With a customized wireless network, patrons are able to clearly identify who is providing the wireless service to them,” Brooker says. This small reminder is enough to drive return visits and gain a positive return on investment.
The implementation of a Wi-Fi Hotspot from SecureConnect is one of many PCI DSS compliant services BHI Advanced Internet provides.
“After analyzing our options, SecureConnect was the most comprehensive, cost-effective solution,” Hendricks says. “It’s an added bonus to know the Wi-Fi in our restaurants is not putting us at a higher risk for a security breach.”
SecureConnect core services include a managed firewall, logging and reporting, quarterly vulnerability scans, and backup dial. Implementing all necessary security measures is vital to protect cardholder data and the company brand. Culver’s maintains guest loyalty through strong partnerships with service providers like BHI that continue to improve operations and enrich customer experiences. With a solid security infrastructure in place, Culver’s franchisees can be confident in processing credit cards safely while providing an enhanced guest experience with Wi-Fi Hotspot access.