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“We couldn’t think of a better way to show our appreciation to our customers for keeping a special place in their hearts for Häagen-Dazs,” says Dawn Uremovich, president of Häagen-Dazs Shops. “What makes this a ton of fun is that there are so many thank yous to go around. We’re thanking our customers and they’ll want to thank us when we open their thank-you cards.”
When customers make a purchase at participating Häagen-Dazs Shops nationwide they will receive a thank you card, which cannot be opened until their next visit to the store. Customers will give their unopened card to a Häagen-Dazs crew member when they make their next visit. Crew members will open it to reveal a prize inside. Everyone with a card is a winner.
“Whether visiting for the first time or the 100th, we’re thanking those who make Häagen-Dazs part of their lives,” Uremovich says.
An array of prizes available includes free second scoops of ice cream and free Dazzler desserts, while supplies last.