The coupons include offers for free menu items such as fries, drinks, fried pies, and breakfast taquitos. Customers can sign up to receive the coupons via e-mail online. After signing up, customers will receive a different coupon every other day beginning December 1 and ending with a grand finale coupon for a free Whataburger on Christmas Eve. Each coupon is valid for one day only.
"We're thankful for our loyal customers and understand how hard they're working this year to make ends meet," says Preston Atkinson, president and COO of Whataburger Restaurants. "This is our way of helping them make their money stretch a little further this holiday season."
The “12 Days of Whataburger” Internet coupon campaign is part of “Whataburger Serves,” a long-term series of themed activities that demonstrate Whataburger's service-oriented approach to business. Plans include events to build employee team spirit and morale, customer appreciation initiatives with fun activities and free food offers, and community programs that support groups in need.