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“Our e-newsletter is a valuable communication tool for us to pass along special deals to our most loyal customers,” says Dave Smith, vice president of operations for Steak Escape, “and so we look for fun ways to spread the word about it. And clearly, this was an offer our customers liked.”
The four winners, who are from Tustin, California; Memphis, Tennessee; Madison, Wisconsin; and New Orleans were chosen from all new and existing subscribers to the e-newsletter. Customers could sign up through Steak Escape’s Web site, or by dropping a business card in specially marked containers at the restaurants.