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“We announced our franchise development strategy as part of our Company BLEND plan in January 2009,” says Thibault de Chatellus, senior vice president of global franchise and development for Jamba Juice Company. “Since that time we have had an influx of calls from parties interested in opening Jamba Juice stores. We are launching our site to provide potential franchisees with round-the-clock access to detailed information about Jamba and to provide an easy way to apply for a franchise.”
The new Web site gives prospective franchisees the basic information they need in order to determine if the Jamba opportunity is the right investment for them. Site features include an overview of the minimum qualification and initial capital requirements, markets or units available for purchase or development, and a detailed set of questions and answers about the Jamba brand and franchise purchase process. Having completed their initial review, prospective buyers are invited to complete an online information form. This information is funneled directly to the franchise development team who responds within 48 hours to all requests.
“We based the design and content of the site on the questions and needs expressed by our potential franchisees,” de Chatellus says. “The development of the site addresses those needs by providing an easy to navigate vehicle to communicate the power of our brand with prospective franchisees. We can also now more easily educate interested parties about Jamba franchise ownership requirements and efficiently manage the franchise application process.”