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Einstein Bros. will present the first 100 people in line with coupons valid for one free Breakfast Sandwich a week for a year.
"The First 100 Breakfast Giveaway is a first for us, but we can't think of a better way to showcase the freshness and quality of our Breakfast Sandwich," says Jeffrey J. O'Neill, CEO for Einstein Noah Restaurant Group.
To receive the coupons, the first 100 people in line must be at least 18 years old and have a valid photo ID. Those who qualify will be awarded a coupon book good for one Breakfast Sandwich per week for a year, equating to 52 sandwiches. Coupons are valid until July 24, 2010, and can only be redeemed at the new store.
Einstein Bros. also is sending coupons to 20,000 local residents, making available to them offers such as a Free Bagel Shmear & Coffee, Free Lunch Sandwich, Free Coffee, 50 percent off a Bagel Bucket, a buy-one-get-one free Lunch Sandwich, and 25 percent off any purchase.
The local workforce also will be able to take advantage of the free offers. The buy-one-get-one deal and 50 percent off a Bagel Bucket with coupons are being mailed directly to various workplaces.