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The first Mexico location officially opened on March 6 in a new Mexico City shopping center, Parques Polanco. Auntie Anne’s granted Snacks and Pretzels Mexico SA de CV with the exclusive license to develop this country. This team, including managing director, Arturo Berkstein, joins Auntie Anne’s system with a background in developing a number of other food retail chain concepts in Mexico. Snacks and Pretzels Mexico SA de CV has signed an agreement to open 33 Auntie Anne’s locations over the next five years.