Burger 21, a new fast casual concept founded by the owners of The Melting Pot Restaurants Inc., announced today that it is targeting Charlotte and Raleigh-Durham, North Carolina to grow its franchise. The company is hosting a live webinar on November 1 to discuss its expansion strategy to bring its chef-inspired burger creations to more communities across the country.
“Burger 21 is growing rapidly, and we recognize a tremendous opportunity to expand the brand in North Carolina, including Charlotte and Raleigh-Durham, which are among America’s fastest-growing cities,” says Mark Johnston, Burger 21 president and chief concept officer and president of Front Burner Brands, management company for Burger 21. “We are confident that Burger 21 will be successful in these markets and are excited to introduce the ‘beyond the better burger’ experience to local residents.”
Burger 21 launched an aggressive growth initiative last fall to bring its crafted burger creations and hand-dipped signature shakes to more cities across the country. Over time, the company envisions the Charlotte, and Raleigh-Durham, North Carolina metro areas potentially supporting 12 to 15 locations. Since February 2012, the burger franchise has signed four agreements to develop a total of six franchised units in the Atlanta; Orlando, Florida, and Voorhees, New Jersey markets for a total of 10 franchised and company-owned units.
To fuel its expansion in North Carolina, Burger 21 is actively seeking qualified franchisees and will host a live webinar on November 1 at 2 p.m. (EDT).
Burger 21 is seeking single and multi-unit operators with restaurant experience in North Carolina and throughout the country. Franchisee candidates should have a minimum net worth of $500,000 and liquid assets of at least $200,000 per unit. Burger 21 will be developed through both single-unit agreements and Area Development Agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one restaurant to be approximately $501,495 - $750,995. The initial franchise fee is $40,000; however, a 10 percent discount is applied to all franchises sold by December 21, 2012. Reduced franchise fees apply for Area Development Agreements of four or more units.