King and Prince Seafood announces the launch of social media use for the company, beginning with Facebook pages for both King and Prince Seafood, and its product Sushi Bob. The pages will feature recipes, information, and trends within the industry and company, and provide more opportunity to engage directly with operators to exchange ideas and information.
“We are excited to begin utilizing social media as a new tool to connect with our customers, provide the most up-to-date information, and continue to drive our business. Innovative products like Sushi Bob position us to have much success in the social media realm,” says Mike Tigani, director of marketing.
Sushi Bob is an innovative line of sushi kits targeted toward non-commercial and college and university operators. The product launched in September 2012 and won Seafood International’s “Best New Product of 2012” award.