CaliBurger announces that it will open two new restaurants in China. The new restaurants will feature a new interior design and incorporate advanced technologies to create a unique dining experience. CaliBurger customers in Shanghai and Guangzhou will be able to enjoy a taste of “Cali’s” best hamburgers and chicken sandwiches in an environment that looks, smells, and feels like California.
In May, CaliBurger will open at the Seasons Mall, No. 85 HuaCheng Blvd., TianHe District. The choice to open a location in this 920,000 square meter flagship luxury shopping center in the heart of Guangzhou’s most prominent central business district represents CaliBurger's continued strategy to position itself as a more premium fast food brand.
"We are pleased to expand outside of Shanghai into South China," says Charles Liao, CEO of CaliBurger China. "With over 10 million people, Guangzhou is the third largest city in China.”
Shortly after the CaliBurger opening in Guangzhou, CaliBurger will open another restaurant in Shanghai on Nanjing Road.
“Nanjing Road is one of the most heavily traveled streets in China,” remarks Mr. Liao. “Positioned across the street from the famous Jing’an Temple tourist destination, this restaurant will serve as our flagship location for Shanghai.”
CaliBurger intends to open a dozen new restaurants in China over the next 18 months and is also planning restaurant openings in the Middle East and U.S. in 2013.