Wireless Ronin Technologies Inc., a leading marketing technologies solutions provider, has published a new white paper outlining the advantages retailers can gain by designing stores that integrate omnichannel digital marketing solutions to enhance the customer experience. This white paper includes suggestions for leveraging technology in the store to seamlessly incorporate the digital channels that customer expect and use regularly while shopping.
Despite the shift toward online shopping, the importance of the in-store experience still carries tremendous significance with the customer and a majority of sales for the retailer. In the increasingly competitive retail environment, retailers must capture every opportunity to better engage with in-store customers. The white paper details the importance for store designers and marketing managers to work together and utilize an omnichannel, digital marketing approach within stores.
Today’s advanced digital technologies allow retailers to easily implement a single platform that can seamlessly integrate digital channels, such as digital signage, kiosks, social media, and mobile, with contextually relevant content to make in-store marketing more effective - ultimately leading to increased sales and profits.