Special Report | August 2017 | By Sam Oches

The QSR 50

Page 5
McDonald’s Golden Arches in Las Vegas aren’t the only thing that’s huge; so is the company’s lead over the rest of the industry. istockphoto / Valerie Loiseleux
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Firehouse Subs

To increase its guests’ visit frequency, Firehouse Subs—which crossed the 1,000-unit milestone in 2016 and expanded to Mexico for the first time—introduced a line of Small Subs that are 3.5–4 inches long and have a price point that starts at $3.99.


Boston Market

Boston Market is in the midst of shifting its chicken supply to birds raised without the use of antibiotics, and the company claims that 100 percent of its rotisserie chickens will be antibiotic-free by the end of 2018’s first quarter.


Jason’s Deli

Having turned 40 in 2016, Jason’s Deli also made the very modern move of partnering with DoorDash to offer door-to-door delivery, starting with the Houston and Dallas markets.


In-N-Out Burger

Thirty-five-year-old In-N-Out owner and president Lynsi Snyder became one of the youngest billionaires in the U.S. earlier this year when she received the remaining half of the company’s shares, all of which has been valued around $1.3 billion. For more on how In-N-Out continues to earn cult status among obsessed customers.



Baskin-Robbins has the lowest AUV of any brand on the QSR 50, but that hasn’t stopped the Dunkin’ Brand from slowly growing on the backs of its ever-rotating list of ice cream and cake flavors.


McAlister’s Deli

The FOCUS-owned fast casual crossed the 400-unit mark and continues to expand its reach across the U.S. Paul Macaluso took over as president in December.


Noodles & Company

One of the fast-casual originators has fallen on hard times. The company suffered a security breach last summer and earlier this year announced that it would close 55 under-performing stores.


Auntie Anne’s

The pretzel purveyor is a known staple in the U.S. and 28 other countries, but hopes to further its presence abroad. Along with sister FOCUS brand Cinnabon, Auntie Anne’s announced intentions to aggressively expand internationally, including in China.


Captain D’s

The lone seafood concept on the QSR 50 is slowly building its sales and expanding its geographic reach. Its Captain D-Lites menu of options 500 calories or less offers an appealing draw for the health-conscious crowd.


Jamba Juice

In his year-end remarks on Jamba’s 2016 performance, president and CEO Dave Pace said the company plans to focus on “energizing the brand,” which included exiting “non-core businesses” like its JambaGo self-serve machines.