When we first launched the 40/40 List in 2017, we searched high and low for a solid name that communicated our mission—identifying 40 fast-casual brands with fewer than 40 locations that we thought could become the next big thing—without slapping on the standard “40 under 40” moniker. A colleague finally landed on it; “40/40” not only communicated those two important numbers, but was also synergistic with “20/20,” i.e. perfect vision.
To put it more simply, through the 40/40 List, we’ll use our clear vision of the industry to identify the most exciting startup brands.
How appropriate, then, that our fourth-annual list is in the year 2020, offering a completely new crop of 40 fast casuals that are emerging across the country. Of course, your vision is never really perfect in the restaurant industry (and we’ve had a few whiffs along the way). But we trust what we see in these exciting fast casuals, which are all elevating the category in their own unique ways.
A Look at past reports: