In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.
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| Rank | QSR 50 Rank | Segment | Chain | 2012 Sales | 2012 Average Sales | 2012 Franchise Units | 2012 Company Units | 2012 Total Units | 2011 Unit Change |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 6 | mexican | Taco Bell | $7,478.0 | $1,363.0 | 4,218 | 1,044 | 5,262 | 25 |
| 2 | 16 | mexican | Chipotle Mexican Grill | $2,731.2 | $2,113.0 | 0 | 1410 | 1,410 | 180 |
| 3 | 37 | mexican | Del Taco | $607.9 | $1,100.0 | 253 | 298 | 551 | 19 |
| 4 | 38 | mexican | Qdoba Mexican Grill | $583.2 | $966.0 | 311 | 316 | 627 | 44 |
| 5 | 48 | mexican | Moe's Southwest Grill | $452.0 | $1,102.5 | 478 | 4 | 482 | 43 |
