The QSR 50 Chicken Segment

    The top chicken brands in quick service.

    How high did Five Guys climb? What newcomers are shaking up the ranks? And can anybody beat McDonald’s? Find all of the industry answers you need in this year’s QSR 50, the most important report you'll read all year.

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    Segment Rank COMPANY/CHAIN NAME 2011 U.S. SYSTEMWIDE SALES (MILLIONS) 2011 U.S. AVERAGE SALES PER UNIT (THOUSANDS) NUMBER OF TOTAL UNITS IN 2011 TOTAL CHANGE IN UNITS FROM 2010
    1 KFC $4,500.0 $940.0 4,780 -275
    2 Chick-fil-A $4,051.0 $2,893.5 1,606 69
    3 Popeyes Louisiana Kitchen* $1,720.0 $1,133.8 1,627 58
    4 Church’s Chicken $864.3 $698.6 1,212 -33
    5 Zaxby’s $840.0 $1,597.2 540 26
    6 Bojangles’ $767.4 $1,600.1 506 21
    7 El Pollo Loco* $545.0 $1,425.0 394 -18
    8 Boston Market $532.0 $1,102.0 481 -10